After earlier this year being nominated the World Favourite Perfume, the perfume industry is proud to be reconnected with perfume role in history and culture, from ancient Egypt, where perfume was recognized as the gift of Gods and Pharaoh’s and inscribed on pyramids walls to ancient Rome to our days.
The first mentions of perfume appear on Ancient Egypt where perfume was used for God`s and Pharaohs alike.
On this occasion, Dali Haute Parfumerie was recognized as an intricate part of the perfume world history receiving INTERNATIONAL QUALITY AWARD for his determinant role in promoting research and development on the cosmetic and fragrance industry on a world level.
In 2017 DALI HAUTE PARFUMERIE has launched a series of Salvador Dali inspired perfumes and art works.
For the first five Eaux de perfume symbols were chosen which Dali appreciated and widely used: an eye (Regard Scintillant de Mille Beautes), butterfly (Voyage Onirique du Papillon de Vie), goblet (Calice de la Seduction Eternelle), hand (Melodie du Cygne de la Main) and the clock (Fluidite du Temps Imaginaire).
Another reason for being awarded THE INTERNATIONAL QUALITY AWARD was the company perfect Corporate Social Responsibility strategy that made the name of Dali Haute Parfumerie a recognised identity brand that supported diplomatic activities, Europe image and cultural potential, placing the name of Salvador Dali one more time in the spot light as a cultural creator and intricate part of Europe and world potential.
On the rostrum of Perfume, History conference was highlighted the creative potential of DALI HAUTE PARFUMERIE creator and imagination driving force behind this success namely Mr. Jean Pierre Grivory.
President Jean-Pierre Grivory, creator of Cofinluxe, a house hold name in French perfume industry for more than three decades, is the driving force of the new experiment shaping the future of perfume industry: uniting art and perfume craftsmanship in order to create long-lasting products celebrated across the world.